Privacy Policy

Last updated: February 12, 2026

This Privacy Policy describes how House of Brands ("we," "us," or "our") collects, uses, and protects your personal information when you use the swag.li website, applications, and services (collectively, the "Service"). By using the Service, you consent to the practices described in this policy.

1. Information We Collect

Personal Information

When you create an account or use the Service, we may collect:

  • Name and email address
  • Profile photo
  • LinkedIn profile data (when you choose to import)
  • Resume data (when you upload a PDF)
  • Payment information (processed securely by our payment provider)

Usage Data

We automatically collect certain information when you access the Service, including:

  • IP address and approximate location
  • Browser type and version
  • Device information and operating system
  • Pages visited, features used, and time spent on the Service
  • Referring URL and search terms

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze usage patterns. You can control cookie settings through your browser preferences. Disabling cookies may limit certain features of the Service.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service
  • Create and manage your account
  • Process payments and manage subscriptions
  • Populate and display your personal website
  • Send service-related notifications and updates
  • Respond to your requests and provide customer support
  • Analyze usage trends to improve the user experience
  • Detect, prevent, and address technical issues or abuse

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Public profile data. Information you include in your swag.li profile is publicly visible by design. Only include information you are comfortable sharing publicly.
  • Service providers. We share data with trusted third-party providers who assist in operating the Service (e.g., hosting, payment processing, analytics). These providers are contractually obligated to protect your data.
  • Legal requirements. We may disclose your information if required by law, regulation, legal process, or governmental request.
  • Business transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Storage and Security

Your data is stored on secure servers provided by our hosting and database partners. We use encryption in transit (SSL/TLS) and implement industry-standard security measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete or anonymize your personal data within a reasonable timeframe, except where retention is required by law.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Object to or restrict certain processing of your data
  • Export your data in a portable format
  • Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at felixjoyco@gmail.com. We will respond to your request within a reasonable timeframe.

7. Third-Party Services

The Service may integrate with or contain links to third-party websites and services (e.g., LinkedIn, Stripe). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with your information.

8. Children's Privacy

The Service is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. By using the Service, you consent to the transfer of your data to these countries, which may have different data protection laws than your jurisdiction.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the "Last updated" date at the top of this page. Your continued use of the Service after changes are posted constitutes acceptance of the revised policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at felixjoyco@gmail.com.